Genre analysis

Movie name: Seven

Genre: Thriller

Stars: Brad Pitt, Morgan Freeman

A thriller about 2 detectives, one rookie and veteran, on a mission to hunt down a serial killer. This serial killer uses the seven deadly sins (Gluttony, Greed, Sloth, Envy, Wrath, Pride, Lust) as his modus operandi.

The main poster for this movie has various features ( use of media texts)  to it which help imply the fact that its a horror/thriller movie through the use of media language.

There is a close up shot of both Brad Pitt and Morgan Freeman ( the stars) which is taken at a angle which is use of technical codes. This helps the audience understand that the focus is on them.

The two main codes which come in to use here are, colour codes and written codes. 

There is a fire like colour mixed with areas of black used in most of the poster, these colours creates a specific image in the audience's mind, which is gives them the idea of darkness(black) and danger( fire like red/orange) on connotative level.

The Word 'SEVEN' is in white which makes it really stand out. While straight down the centre of the poster the Seven Deadly Sins are written(Gluttony, Greed, Sloth, Envy, Wrath, Pride, Lust) this creates a link. At first the image was very polysemic as the poster could represent an action movie, and the term  'SEVEN' could be referring to a gang or something else. But after the sins where written and the image showing danger and darkness with the word 'SEVEN', it anchors the idea of it being a horror/thriller movie.